SignCraft turned to a veteran sign designer Gary Anderson [Bloomington Design, Bloomington, Indiana], who has been creating custom signs for over five decades, for advice. Gary’s work and his articles have been published in SignCraft since 1983, and he has published two books on sign design with SignCraft: Signs, Graphics & Other Neat Stuff and …

The best marketing plans aren’t complicated and drawn-out or even beautifully written. They simply outline what you sell, how you’ll sell it and who will want to buy it. With a marketing plan, you can ensure that you use your marketing dollars effectively to reach the right people. You might have an annual or quarterly …

In some corporate cultures, kindness is hardly a core value. Instead, employees are urged to focus on getting their jobs done, staying disciplined, and maybe even being aggressive if the situation calls for it. In these kinds of cultures, kindness is perceived as a weakness. What these companies might not know, though, is that kindness …

Business owners are often prone to burnout. Their to-do list seemingly never ends, and they feel like they need to be everywhere and do everything. If you run your own business, you know that life can feel chaotic sometimes. Whether you have a team of people working with you or you work solo, it’s important …

Four Email Mistakes That Make You Look Unprofessional by Audrey Sellers Source: Karin Hunt You may not think much about dashing off a quick email to a client or colleague, but your message matters. If you write a simple, clear note, the recipients are more likely to understand what you’re communicating and take action, whether …